Antiqula ("we", "our", "us") is a wholesale supplier of handcrafted brass instruments based in Roorkee, Uttarakhand, India. This Privacy Policy explains how we collect, use, store, and protect the personal information you provide when you use our website, download our trade catalogue, or contact us about a business enquiry.
This website is a business-to-business (B2B) platform intended for retail buyers, distributors, museum gift shops, and other trade customers. We do not sell directly to consumers.
By using this website or submitting any form on it, you agree to the terms described in this Privacy Policy. If you have questions, write to us at [email protected].
01
Who We Are
The data controller responsible for your personal information is:
- Business name: Antiqula
- Address: Roorkee, Uttarakhand, India
- Email: [email protected]
- Website: antiqula.com
We are a fourth-generation family business. We do not have a dedicated data protection officer, but enquiries about your data are handled directly by our team and responded to within 5 working days.
02
What We Collect
We collect personal information only when you actively provide it to us. We do not collect data passively beyond standard server logs and cookies (covered separately below).
Information you give us directly:
- Name and business name — when you submit an enquiry, download the catalogue, or contact us
- Email address — to respond to your enquiry or send the catalogue
- Phone or WhatsApp number — if you choose to provide it on our contact form
- Country and business type — to help us understand your market and tailor our response
- Message content — any details you include in your enquiry or communication
- Enquiry list contents — products and quantities you add before submitting an enquiry, stored locally in your browser session
Information collected automatically:
- IP address and browser type — collected by our web server for security and performance purposes
- Pages visited and time on site — if analytics tools are active (see Cookies section)
03
How We Use It
We use the information you provide only for the purposes it was given. Specifically:
- To respond to your trade enquiry — this is our primary reason for collecting contact details. We will send you a personalised quote or answer within 24 hours.
- To deliver the trade catalogue — if you request it, we will send a single email containing the PDF download link.
- To process and fulfil your order — once a trading relationship is established, we use your business details to issue invoices and coordinate shipping.
- To maintain our business records — we keep records of communications and orders as part of normal business operations.
- To improve our website — anonymised usage data may be used to understand how visitors interact with our site.
We do not use your information for automated decision-making, profiling, or any form of advertising targeting.
We will never send you unsolicited marketing emails. If you download the catalogue or make an enquiry, you will receive only the information you asked for. Any follow-up from our team will be directly relevant to your enquiry.
04
Sharing Your Data
We do not sell, rent, or trade your personal information. We share it only where strictly necessary:
- Email service providers — to deliver catalogue emails and enquiry confirmations. These providers process data on our behalf and are bound by data processing agreements.
- Shipping and logistics partners — when processing an order, we share your business address and contact details with our courier (UPS) or your nominated freight forwarder.
- Professional advisers — accountants or legal counsel, where required and under strict confidentiality obligations.
- Legal compliance — if required to do so by law, court order, or governmental authority in India or your jurisdiction.
We do not transfer your data to third parties for their own marketing or commercial use under any circumstances.
05
Cookies
Our website uses a minimal number of cookies. We do not use advertising cookies, tracking pixels, or social media cookies.
- Session storage (enquiry list) — your enquiry list is stored in your browser's session storage. This data never leaves your device and is cleared when you close your browser tab.
- Analytics cookies — if we use an analytics tool such as Google Analytics, it places cookies to collect anonymised data about page visits. This data is aggregated and not linked to you personally. You can opt out via your browser settings or a browser extension.
- Essential cookies — standard cookies required for the website to function correctly, such as remembering form state. These cannot be disabled without affecting site functionality.
You can control and delete cookies through your browser settings at any time. Doing so will not prevent you from using the site, though some features may behave differently.
06
Data Retention
We retain your personal information only for as long as is necessary:
- Enquiries that did not result in an order — we retain your contact details and enquiry content for up to 12 months, after which they are deleted from our systems unless you have re-engaged with us.
- Orders and invoices — financial records and order correspondence are retained for 7 years in accordance with Indian accounting and tax law.
- Catalogue download requests — email addresses collected for catalogue delivery are retained for up to 12 months. You can request deletion at any time.
- Server logs — automatically deleted on a rolling 90-day basis.
07
Your Rights
Depending on where you are based, you may have the following rights regarding your personal data:
- Access — request a copy of the personal data we hold about you
- Correction — ask us to correct inaccurate or incomplete data
- Deletion — request that we delete your personal data, subject to legal retention requirements
- Restriction — ask us to stop using your data in certain ways
- Portability — receive your data in a structured, machine-readable format
- Objection — object to our processing of your data where we rely on legitimate interests
To exercise any of these rights, email us at [email protected] with the subject line "Data Request". We will respond within 5 working days and fulfil the request within 30 days.
If you are based in the European Union or United Kingdom, you also have the right to lodge a complaint with your local data protection authority if you believe we have handled your data unlawfully.
08
Security
We take reasonable steps to protect your personal information from unauthorised access, loss, or disclosure. These include:
- HTTPS encryption on all pages of this website
- Access to your data restricted to the Antiqula team members who need it to fulfil your enquiry or order
- No storage of payment card details — all payments are processed through third-party providers
No method of electronic transmission or storage is 100% secure. While we do our best to protect your data, we cannot guarantee its absolute security. If you believe your data has been compromised, contact us immediately at [email protected].
09
Third-Party Links
Our website may contain links to third-party websites — for example, WhatsApp, Instagram, or shipping tracking pages. Once you leave our site, this Privacy Policy no longer applies. We are not responsible for the privacy practices of third-party sites and encourage you to read their policies before providing any personal information.
10
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page.
If changes are significant, we will make reasonable efforts to notify affected parties — for example, by including a note in our next email communication.
Continued use of this website after any changes constitutes your acceptance of the updated policy.